Bordeaux and today's wine market


Bordeaux, with its rich history and unparalleled reputation, remains a pivotal presence in any discerning wine collection. Here's why Bordeaux still reigns supreme, even amidst changing market dynamics.

## **Bordeaux’s market stability and potential returns**

Despite not matching the returns of Burgundy or Champagne recently, Bordeaux offers a sense of long-term stability. Its position in the wine market is akin to that of a bedrock - solid and unyielding. Though the recent returns might have been slightly subdued compared to other regions, the potential for robust returns exists. Moreover, as Bordeaux wines now present better value relative to other French regions, the Bordeaux Index is poised to bridge the gap.

![](https://hedonova.b-cdn.net/Hedonova%20images/%20All%20Hedonova%20blogs/Bordeaux%20and%20today's%20wine%20market/Steady-foundation-with-Bordeaux-min-_2_.webp)

## **The wine market bounces back, highlighting Bordeaux**

The termination of zero-COVID policies in China provided a significant boost to fine wine trading. 2022 is shaping up to be a golden year for Bordeaux wines, with industry experts pegging it as one of the best vintages in the past decade. Technological advancements coupled with superior winemaking techniques have retained the wines’ harmony and precision. With the drought in 2022 affecting berry size and production, there's an anticipated increase in price pressures.

## **A selective approach for Bordeaux allocation performance**

The termination of zero-COVID policies in China provided a significant boost to fine wine trading. 2022 is shaping up to be a golden year for Bordeaux wines, with industry experts pegging it as one of the best vintages in the past decade. Technological advancements coupled with superior winemaking techniques have retained the wines’ harmony and precision. With the drought in 2022 affecting berry size and production, there's an anticipated increase in price pressures.

To optimize Bordeaux allocation, collectors and investors can follow three fundamental principles:

- **Diversity:** An eclectic collection spanning various vintages and producers.
- **Relative Value:** Identifying wines that provide superior value for their price point in comparison to their quality.
- **Brand Growth:** Emphasizing wineries that demonstrate consistent growth and innovation.

## **Unearthing value and performance**

Between 2015-2021, EP campaign purchases shed light on the enticing prospects of second wines and super seconds from acclaimed producers. Some second wines, like Beychevelle (32.4% return since EP release) and Chateau Lafite (12.2% return), offer staggering quality and value, rivaling their first growth counterparts. It's vital to approach this market analytically, considering market pricing and critic scores to identify wines that promise strong future performance.

![](https://hedonova.b-cdn.net/Hedonova%20images/%20All%20Hedonova%20blogs/Bordeaux%20and%20today's%20wine%20market/Varied-performance-of-EP-vintages-min.webp)

## **Potential growth producers**

Certain wine producers show signs of meteoric growth, offering promising investment opportunities. Chateau Canon’s 2020 vintage is a testament to this, garnering a 37.2% return post its recognition for excellent value. Chateau Figeac and Chateau Les Carmes Haut-Brion are other names that have been turning heads in the wine community. Brands like Canon, potentially up for promotion, and others like Château Lynch-Bages, Château Beychevelle, and Berliquet (owned by Chanel) have been consistently producing top-tier vintages, scoring in the mid-90s.

![](https://hedonova.b-cdn.net/Hedonova%20images/%20All%20Hedonova%20blogs/Bordeaux%20and%20today's%20wine%20market/Chateau%20Canon%E2%80%99s%20score%20price%20comparison%20at%20time%20of%202020%20EP%20release-min.webp)

## **Conclusion**

While past successes don't guarantee future results, Bordeaux's resilience and potential make it an attractive avenue for both collectors and investors. As with any investment, risks are inherent, but with careful selection and a keen eye on quality, Bordeaux promises to be a rewarding choice. Whether you're eyeing the iconic chateaus or the promising constituents of the EP40 index, Bordeaux remains a cornerstone in the world of fine wines.

**[Click here to download the complete report.](https://hedonova.b-cdn.net/Bordeaux%20Primeur%20Report%20Final.pdf)**


Bordeaux continues to maintain its significance in the wine market, offering stability and potential returns despite recent challenges. The termination of zero-COVID policies in China has revitalized fine wine trading, positioning 2022 as a standout year for Bordeaux wines. Selective allocation strategies, emphasizing diversity, relative value, and brand growth, can optimize Bordeaux investment performance. Additionally, certain producers, such as Chateau Canon and Chateau Figeac, have exhibited significant growth potential, making them attractive investment opportunities. While risks exist, Bordeaux's resilience and potential reward make it a compelling choice for collectors and investors, cementing its position as a cornerstone in the world of fine wines.

Bordeaux and today's wine market

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